There seem to be voice over artists everywhere these days. Finding the right one could prove to be difficult. With the internet, there are countless places…freelance sites, online casting sites, talent agents, the list goes on. Where’s the best place to find voice talent?
Let’s look at some of the more popular places.
There are some majorly popular freelance websites where voice talent reside and sell their services. On one popular site Fiverr, there are literally thousands. It is evident pretty quickly that a large majority are on there just trying to make a quick buck (or five bucks, in this case). What you find on freelance sites such as these are many who are under-qualified and inexperienced. Sure there might be someone you find that can get the job done. But will it be someone in whom you want to trust your brand message? That’s for you to decide. My belief is that even if you do find that one person out of thousands who has the talent and experience necessary on one of these freelance sites, you’re finding someone who doesn’t value their craft. And if they don’t value their own craft, what makes you think they will value you, their client, when you’re only paying them $5? (Fiverr takes a 20% commission, so the talent is actually only making $4!!!)
Online Casting Sites
There are a few major online casting sites today which are very popular for both aspiring VO talent and professional VO talent. Sites like voice123 and voices.com being the most popular and are sites where anyone…literally anyone…can pay a $350+ per year membership, set up a profile on which they call themselves a professional voice over artist, and start auditioning for jobs. Both sites are a great avenue for posting your script and receiving, in some cases, over 200 voice talent auditioning! Maybe it’s a good problem to have, or maybe it’s annoying to have to listen to that many auditions all saying the exact same thing? I don’t know. But it’s a viable option.
One thing to be aware of though is on some of these sites, there will be a person in the middle collecting a fee on each job done (this is in addition to the money they make on the voice artists annual membership) so all your dollars will not be going to the voice talent. Not inherently a bad thing as they do provide a valuable service, but one site in particular has been found to be taking an enormous cut of the money! You may be paying close to $1000 for your project, and the voice over talent is only seeing $100. $1000 for a $100 voice talent? Doesn’t sound like a good deal to me.
This is the most traditional option and a good one at that. You’ll get only highly vetted talent submitting auditions and you’ll have a person in the middle to work through who will only be taking 10-20% of what you pay for your voice over. Much better than losing up to 90% to the person in the middle! The draw-back though, is going through a traditional talent agency is going to cost you much more than an online casting site. So if it’s in your budget and you want access to the best talent, go for it!
…or bing or yahoo or whatever search engine you use these days. You can find your own talent on the internet. There are so many professionals who have their own sites live online (ahem…yours truly) that you can visit, listen to their demos, hear other samples of their work, and read about their experience/studio. It takes more time up front to find talent this way, but it pays off in the long run, especially if your company needs a voice talent regularly. The chances of finding a pro are much greater when you search online yourself. By going to an individual talent’s website, you’re finding someone who has invested in their business to actually build a website! That alone is a good sign you’ll be working with someone who takes this seriously and isn’t just trying to make a quick buck on a freelance website. Seems like the best option to me.
Any of these options can yield a successful result in trying to find a voice talent. Just know that some definitely work better than others…and said “others” stand a greater chance at wasting your time and money.
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